Google may soon summon the force to (finally!) challenge Apple's AirTag

For folks unfamiliar with one of the most successful TV shows of all time, that just so happens to be the real name of the adorable "Baby Yoda" character prominently featured in the first season of "The Mandalorian."
While there's roughly a 0 percent chance the mysterious device will actually go official as the Google Grogu, Nest Grogu, or anything like that, we can't help but hope the internal codename was chosen to signify some special "magical" skill this upcoming AirTag rival might be capable of.
Of course, we are talking about a presumably basic and rudimentary object finder at its core, so we really have no idea if the "force" will indeed be with this product. Very little is obviously known about its features and capabilities, but apparently, an onboard speaker, a "few different colors", and UWB support are in the cards alongside Bluetooth Low Energy functionality.
UWB (ultra-wideband) is something that the Pixel 6 Pro and 7 Pro handsets have... in theory, never using the super-precise location technology for much of anything to this date. If Google's "Baby Yoda" materializes, it could well play nice with the search giant's best phones, as well as many others on the market, although it remains unclear what kind of product differentiation is actually possible compared to the AirTag and Tile families.An official announcement of the underlying technology may happen in, well, May at the Google I/O developer conference, followed by a commercial release together with the Pixel 8 series in the fall... although these are obviously mere assumptions at this point. View Full BioAdrian, a mobile technology enthusiast since the Nokia 3310 era, has been a dynamic presence in the tech journalism field, contributing to Android Authority, Digital Trends, and Pocketnow before joining PhoneArena in 2018. His expertise spans across various platforms, with a particular fondness for the diversity of the Android ecosystem. Despite the challenges of balancing full-time parenthood with his work, Adrian's passion for tech trends, running, and movies keeps him energized. His commitment to mid-range smartphones has led to an eclectic collection of devices, saved from personal bankruptcy by his preference for 'adequate' over 'overpriced'.
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